{"id":1230,"date":"2009-07-02T14:45:52","date_gmt":"2009-07-02T21:45:52","guid":{"rendered":"https:\/\/www.thefreequark.com\/?p=1230"},"modified":"2009-07-02T14:45:52","modified_gmt":"2009-07-02T21:45:52","slug":"iron-eyes-cody-time-to-recycle-this-psa","status":"publish","type":"post","link":"https:\/\/www.ingridtaylar.com\/?p=1230","title":{"rendered":"Iron Eyes Cody – Time to Recycle & Reuse This PSA?"},"content":{"rendered":"

Iron Eyes Cody<\/a>, also referred to as “The Crying Indian” formed my earliest environmental understanding in this 1971 Keep America Beautiful<\/i> ad: People Start Pollution, People Can Stop It<\/a>.<\/p>\n

According to the Ad Council<\/a>, the full Keep America Beautiful<\/i> campaign helped to reduce litter by as much as 88% in 300 communities, 38 states, and several countries.<\/p>\n

Although I was living in Europe at the time the ad first aired in the States, it was infused in our cultural paradigm, even as ex-pats. Perhaps especially as ex-pats since we were imbued with a sense of sentimentality for the home country.<\/p>\n

The “please don’t litter” axiom, enhanced by the Iron Eyes visuals, made throwing anything on the pavement, from a car, or on the beach simply inconceivable. These days, I’ve actually watched families arise from their beach blankets, slough off the chaff, and leave behind a minor landfill in personal refuse. <\/p>\n

Unfortunately for public service announcements, the parameters on PSAs and free air time changed due to deregulation in the mid 1980s<\/a>. It’s not as easy to acquire free air time for public-service oriented messages as it was in the early 70s when the People Start Pollution<\/i> ad aired.<\/p>\n

I’d love to see an ad campaign like this recycled today. All garbage all ends up somewhere<\/a>. Iron Eyes Cody rightfully sheds a tear over it.<\/p>\n

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Iron Eyes Cody, also referred to as “The Crying Indian” formed my earliest environmental understanding in this 1971 Keep America Beautiful ad: People Start Pollution, People Can Stop It. According to the Ad Council, the full Keep America Beautiful campaign helped to reduce litter by as much as 88% in 300 communities, 38 states, and several countries. Although I was living in Europe at the time the ad first aired in the States, it was […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,1],"tags":[231],"class_list":["post-1230","post","type-post","status-publish","format-standard","hentry","category-pollution-wildlife-ethics","category-uncategorized","tag-pollution"],"_links":{"self":[{"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=\/wp\/v2\/posts\/1230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1230"}],"version-history":[{"count":0,"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=\/wp\/v2\/posts\/1230\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ingridtaylar.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}